World Population 2011 with India's Birth Control Story in Perspective
In a society which zealously protects its modesty and shies away from discussing the 'birds and the bees' openly; Indians ironically, grow up watching adverts of contraceptives and Family planning tips on Television. Every child can identify the sign of Nirodh (highly subsidised condoms promoted and distributed by NACO in India), sing to the tune of 'एक गोली' (referring to the one-a day birth control pill) and say 'हम दो, हमारे दो' (meaning a couple with two children) which later became 'hum दो, हमारे एक ( a happy couple with one child) even before he knows his multiplication tables. Indian Government in a tizzy over the population explosion used the only effective medium of television, to convey the all important message of birth control and family planning to its milions making a lasting impression with catchy slogans and eye catching adverts such as the ''jo bola wohi sikander -nirodh commercial'', as even those in slum dwellings who lack ...