A blubber from my Article published on 13th August, 2012 on Helium. "So what is driving the phenomenal success of the novels ( the Fifty Shades Trilogy, by British author E.L.James) dubbed as “mommy porn” of the century, is it the hype or the marketing? is it the storyline or just the sex?" In my article, "What is Driving the Success of the Fifty Shades Trilogy?" on helium , I have tried to unravel some of the factors which have contributed to the books’ runaway success, both literary and commercial. Click on the link to learn more. Genre- Helium- Arts & Humanities- Literature- British Literature